Direct primary care that
doesn’t stop at primary care
Bloom360 is a 100% virtual care membership that delivers everything primary care should. One flat monthly fee gives you access to a dedicated doctor who knows you, a wellness coach who is there for you, and intelligent technology that supports you. There's no insurance, no copays, and no surprise bills.
We just take care of you
The same doctor, who knows you
Your dedicated primary care doctor and wellness coach take care of you, while our intelligent technology tracks your health and keeps them in the loop.
One price, all-in
$149/mo for your whole membership. No copays, no deductibles, no insurance billing, and no surprise bills.
No waiting
Same- or next-day appointments, plus 24/7 messaging with your doctor, so you don’t have to wait for your visit or refill.
A clear picture of your health, in six areas
Mind
Nutrition
Prevention
Sleep
Movement
Habits
Available in
Now accepting members. Meet your dedicated physician and wellness coach in the following states.
Because insurance isn’t care
Insurance was never designed to keep you healthy. It was designed to cover you when something goes wrong. And even then, you're still meeting deductibles, paying copays, and waiting weeks for a rushed visit because your doctor is juggling billing codes and insurance paperwork on top of that 2,000 patient panel¹.
Bloom360 is different. You get same- or next-day appointments, longer visits, a doctor who knows you, and direct messaging with your doctor if anything comes up. There are no copays, no deductibles, and no wondering if your question is worth a $40 fee. You just ask. You show up. You get taken care of.
Your insurance still handles what it's supposed to: labs, medications, hospitals, specialists, surgeries, and emergencies. Bloom360 handles your everyday health, the way it should have always been handled.
Who is this membership for?
Almost anyone can benefit from a Bloom360 membership. These are just some examples:
People with chronic conditions
Conditions like high blood pressure, type 2 diabetes, high cholesterol, and anxiety need consistent monitoring with a doctor who knows your history. When a doctor stays with you over time and is reachable whenever you need them, you can make long-term health progress.
People on a GLP-1
Weight management is built into your membership. Your doctor handles the medical side and works with your wellness coach to build a nutrition and movement plan, so you preserve muscle mass while reaching your goals.
People buying their own insurance
If you're self-employed or on a high-deductible health plan, every doctor visit can seem so expensive that you just don't go. Our monthly membership means you can see your doctor whenever you want, without worrying about deductibles, copays, or surprise bills.
People tracking their health who want to use that data
If you're tracking your health on your Whoop or Oura ring, or Googling what your bloodwork means, our intelligent technology brings it all into one place, with a human care team to act on it.
People tired of waiting
If you're tired of waiting weeks just for a fifteen-minute doctor's appointment and navigating phone trees just to try to get in touch with someone, our membership is for you. You get same-day or next-day appointments and the ability to message your doctor 24/7.
How it works
STEP 1
Take a step towards your health
Pick your membership and create your account in minutes.
STEP 2
Meet your doctor, who actually knows you for the long term
No more jumping from doctor to doctor. Your first visit is a real conversation and your follow-up is with the same person. Most members are seen the same or next day.
STEP 3
Put insights into actions
Your doctor and wellness coach are now in your back pocket. We aggregate your health data in between visits, including your wearables and engagement with our app, to turn your every day insights into meaningful actions and more complete care.
Everything included. No hidden costs.
Everyday primary care is included. Hospital, specialist, procedure, and emergency costs remain outside the membership.
What's included
- Your same primary care physician, every visit
- A personal wellness coach
- Same- or next-day appointments
- 24/7 messaging to your doctor, who typically responds within a business day
- Same-day prescriptions and refills
- GLP-1 support and chronic condition management
- Proactive check-ins and preventive screenings
- Discounted cash-pay rates on labs and X-rays through partner networks
- Intelligent technology that brings together all your data
What's not
- Emergency care
- Hospital stays
- In-person procedures
- Specialist visits (we refer and coordinate; specialists bill separately)
- Surgeries and major medical events
- Advanced imaging (MRI, CT, PET)
Piecing your health together gets expensive
It starts adding up: nutrition support, movement coaching, labs that don't connect, and a visit with a doctor who doesn't know about any of it. A membership costs less than all of it.
One-off virtual doctor visits
$89+/visit
Nutrition support
$150+/visit
Movement coaching
$150+/visit
Labs subscription service
$15+/mo
One membership
Built around your health, your goals, and your real life.
Your dedicated doctor, your wellness coach, and intelligent technology to tie it all together.
All includedBuild it separately
$404+to get startedOne Bloom360 membershipBloom360
$149/moto get startedFAQs
How much does Bloom360 cost?
| Plan | Monthly | Annual |
|---|---|---|
| Individual | $149/mo | $1,599/yr (10% off) |
| Couple | $279/mo | $2,999/yr (10% off) |
| Household Add-on | $100/mo | $1,000/yr (16% off) |
And no copays, ever!
How is direct primary care different from concierge medicine?
Concierge practices charge a membership or retainer fee, but you usually still pay for visits on top of it, either through insurance or out of pocket. They're typically positioned as a premium service for people who want that level of access, and they're priced that way.
With direct primary care, your flat monthly membership covers all your visits with your primary care doctor, and there's no insurance billing at all. That fee is the whole price for your primary care. That's the model Bloom360 runs on, and it's typically a fraction of what concierge practices charge.
Why don't you take insurance?
Because dropping insurance is what makes everything else possible. No insurance means we can focus on providing the care you need, not the care that gets us paid.
It also means smaller patient panels, faster access, and a doctor who spends their time on you instead of paperwork. That's why you can get in the same or next day, and your visits aren't rushed.
Do I still need health insurance if I join Bloom360?
We strongly recommend it. Bloom360 is not meant to replace health insurance. We cover your preventive and primary care, but insurance can still be valuable for labs and prescriptions, hospital visits, surgeries, specialist care, and emergencies.
Why should I do this if I already have Medicaid and no copay?
No copay is a real benefit. But access is about more than cost. Many Medicaid patients still face long wait times, difficulty finding a provider who is actually accepting patients, and appointments that feel rushed the moment they start.
Bloom360 gives you same- or next-day appointments, longer visits, 24/7 text access to a doctor who knows you, and a wellness coach. If that kind of attention matters to you, it's worth it.
Can I use my HSA or FSA?
Yes! Bloom360 membership fees are HSA- and FSA-eligible. You can use your pre-tax health savings to cover your membership. We recommend confirming with your plan administrator.
Can I cancel anytime?
Yes. Cancel anytime. You'll finish out your current billing period and won't be charged again after that. Note that the enrollment fee is non-refundable. No contracts, no awkward phone calls, no pressure.
What if I need to add a partner or family member later?
You can upgrade your membership tier at any time. To upgrade your individual plan, visit your Account settings on your patient portal.
How do I pay to be a Bloom360 patient?
Membership is billed monthly or annually to the card on file. We accept all major credit and debit cards and HSA/FSA cards. It's automatic. No invoices, no billing department, no surprises.
Are labs and imaging included in my membership fee?
Labs and imaging are not included in your membership fee, although you can still use your insurance or take advantage of discounted cash-pay rates with our labs and imaging partners.
Do you offer discounts or promotional pricing?
We offer discounted annual plans that save you roughly 10% compared to monthly billing.
